Apex – Luxury Business Card
It’s not just about weight – though Apex is crafted from duplexed 700gsm stock – it’s about gravitas. Simply add your details to own an exclusive business card designed by
Supermundane is the alter ego of Rob Lowe (no relation), an artist, graphic designer, typographer, illustrator and writer, whose signature drawings have been published and exhibited all over the world. He has designed ground-breaking independent magazines, including children’s publication Anorak and award-winning food quarterly Fire & Knives.
“There isn’t really a big concept behind the piece but the starting point is a piece of work by Max Bill that I have on the wall of my flat. I took the shape central to this and worked off it until I had a composition I was happy with. I’m generally playing around with people’s ideas of perspective and how depth has a hierarchy that the brain tries to stick to; once you move away from things being where they are expected to be interesting effects happen.”
Read more from the Supermundane interview here
Typeface – Avenir
Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an 'o' that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.