Apex – Luxury Business Card
It’s not just about weight – though Apex is crafted from duplexed 700gsm stock – it’s about gravitas. Simply add your details to own an exclusive business card designed by
Build founder Michael Place is inspired in equal parts by music and design. The Build studio specialises in creating visual identities through art direction, graphic design, image making, moving image and typography. Clients include Virgin America, Nike and made.com.
“I really enjoy the work of the American artist Christopher Wool and took inspiration from his large scale typographic paintings. I wanted the business cards and postcard to be super simple. The information side being very clear, whilst the other side being bigger and bolder. The ‘HI’ is intended to be super approachable, not formal in any way. The posters are much more expressive and are a vent for my recent frustrations over the Brexit result and my thoughts on the government in general. For me design is a vehicle for expression, and not about everything being pristine and pretty. ”
Read more from the Build interview here
Typeface – Swiss Roman 721
Designed by Max Miedinger, Swiss 721 is a Sans Serif. It was initially released as the Haas Neue Grotesk; the name Helvetica was applied four years later by Walter Cunz when D. Stempel AG reworked the design for Linotype. The Mergenthaler Linotype Company in New York, then a major stockholder of Linotype, adopted the design and it rapidly became the most popular sans serif in the world, replacing Futura. Helvetica is designed as a strong central series, with condensed and extended forms and extreme weights adapted and added later.