Ascender – Premium Business Card
Ascender is more than equal to the challenge: sharp, elegant and with digital print to each side of its generous duplexed 500gsm stock.
Template Style – Stripes
Stripes are perennially popular. A classic design staple with a nod to the nautical, this collection is set to be a Strut and Fibre favourite. From delicate and refined to bold and graphic, there’s a stripe-based theme to suit classic and contemporary design treatments alike.
Typeface – Avenir
Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an 'o' that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.