Ascender – Premium Postcard
Ascender postcards use a duplexed 500gsm stock that also incorporates a subtle texture designed to enhance the look and feel of your cards, while its crisp white colour means your postcards will always hit the mark.
London-based French artist Malika Favre creates bold, minimalist pieces for prestigious clients including The New Yorker, Vogue, BAFTA, Sephora and Penguin Books. Her style evokes a pop art feel and showcases a masterful use of colour and form.
“I have a lot of design heroes (Bridget Riley, Shigeo Fukuda, Guy Bourdin, René Gruau and many more...) so it was hard to choose just one. I ended up with René Gruau as my inspiration as I felt like doing something sexy, feminine and mysterious for this collaboration.”
Read more from the Malika Favre interview here
Typeface – Harmonia Sans
Created in 2008, Harmonia Sans performs beautifully within both digital and high-resolution print environments and qualifies as a geometric sans as well as an update of classic sans serif typefaces. During Wasco’s weeks of research and experimentation, he spent time with many of his favorite geometric sans designs: Wilhelm Pischner’s DIN Neuzeit® Grotesk, Paul Renner’s Futura®, and Herb Lubalin’s ITC Avant Garde Gothic®, among others. In his words: “I was thinking ‘geometric’ not in the sense of typographic style, but in simpler terms of shapes based on a circle, triangle, and square, like architecture.” Wasco intended Harmonia Sans to be a timeless family of simple and legible fonts, and he also considered how he might tip his hat to calligraphy.