Ascender – Premium Business Card
Ascender is more than equal to the challenge: sharp, elegant and with digital print to each side of its generous duplexed 500gsm stock.
Template Style – Bold
Definitely not for the shy and retiring. This emphatic collection of straight-talking, hard-hitting templates uses big and bold typography. Designed for those who always call a spade a spade and aim to get straight to the point without undue fuss.
Typeface – Trade Gothic
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.