Ascender – Premium Business Card
Ascender is more than equal to the challenge: sharp, elegant and with digital print to each side of its generous duplexed 500gsm stock.
Template Style – Light
It’s not always those who shout the loudest who make the biggest impression. The Light collection speaks to lovers of the understated with a soft and subtle use of typography and colour, delivering a powerful statement with a quiet sense of discretion.
Typeface – Johnston
ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model.