Ascender – Premium Business Card
Ascender is more than equal to the challenge: sharp, elegant and with digital print to each side of its generous duplexed 500gsm stock.
Template Style – Light
It’s not always those who shout the loudest who make the biggest impression. The Light collection speaks to lovers of the understated with a soft and subtle use of typography and colour, delivering a powerful statement with a quiet sense of discretion.
Typeface – Harmonia Sans
Created in 2008, Harmonia Sans performs beautifully within both digital and high-resolution print environments and qualifies as a geometric sans as well as an update of classic sans serif typefaces. During Wasco’s weeks of research and experimentation, he spent time with many of his favorite geometric sans designs: Wilhelm Pischner’s DIN Neuzeit® Grotesk, Paul Renner’s Futura®, and Herb Lubalin’s ITC Avant Garde Gothic®, among others. In his words: “I was thinking ‘geometric’ not in the sense of typographic style, but in simpler terms of shapes based on a circle, triangle, and square, like architecture.” Wasco intended Harmonia Sans to be a timeless family of simple and legible fonts, and he also considered how he might tip his hat to calligraphy.