Baseline – Quality Business Card
Smart, crisp and designed to deliver your message with consummate style. Featuring a digital print on both sides of the sleek 350gsm stock, Baseline Quality Business Cards also offer access to exclusive Strut and Fibre templates. It could be the only business card you’ll ever need.
Template Style – Pattern
From floral to tropical, polka dots and diagonal stripes, this collection embraces all the seasons pattern trends. Choose something to clash or compliment your outfit. Suitable for the adventurous fashionista with a sense of more is more.
Typeface – Johnston
ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model.