How would you introduce yourself?
We are Tori, Owen and Luke from Bread Collective.
We are a multidisciplinary design studio that specialises in hand crafted typography with a focus on large scale public artworks and murals.
When did you realise you wanted to be a designer/illustrator?
From a young age we were all encouraged to visit art galleries and were always drawing and painting.
We can’t really imagine doing anything else.
Who have you looked to as inspiration throughout your career – how has this influenced your work?
Seeing Ed Rucha artworks, with the combination of painting and typography had all our favourite things right there in one place. It’s inspiring to see the overlap of graphic design and art/painting in his work, rather than as two separate practices.
Tell us the concept and inspiration behind your designs for Strut and Fibre? Your hero or inspiration.
The ampersand design is based on a sketch from an old notebook. We created a logotype using a 2-colour modular 3D design a while back that was never used, and were interested in how it could be turned into other letterforms. It evolved into its own piece with various re-drawings, experimenting with dimensions and how it would work with limited colours. We liked the idea of using an ampersand as we thought it could represent Strut & Fibre, or the idea of people working or coming together.
What do you see as the power of print?
The power of print is the tactile, the feeling of something physical that you can touch, a piece of craft that you can take away with you. We feel that print is important as it has so much more impact and resonance than a transient image flickering on a screen. The importance of making graphic designs physical is one of the reasons we started Bread Collective.
Describe your typical working day?
We often have a very varied work pattern, depending of the projects we have on.
This is definitely one of the best aspects of our type of work. When you have been working 10 metres high in a cherry picker for seven days straight, the thought of getting back to the studio to sit in front of a computer is quite appealing, and vice versa!
What advice would you offer an aspiring creative?
I know it’s a cliche, but just find your passion and focus in on it. By having a few key passions and combining them together, you will find that you are doing something that’s interesting, different and that only you could do.
What’s been your favourite project you’ve worked on recently?
We just completed a large typographic mural for a primary school in Stoke Newington, London.
We worked alongside the school children and local poets over a 2 year period. The reaction from the locals and the kids at the school was brilliant. Also the location was on one of our favourite streets in London, so it’s great to have our work standing there, hopefully for a long time.
Why should you own a good business card?
A well designed, quality business card will say everything you need, and will be more likely to be something people want to keep. We think it’s better to be simple, confident and high quality, rather than gimmicky or over designed.
The Psychology of Colour8th September 2016
Go with the colour that you feel best represents your personal or professional brand.Read More
Richard Hogg, Ambassador Collection Interview8th September 2016
If I have my dog with me I let him handle introductions. He is very good at it.Read More